Which niche did Petit Wedding focus on in Seoul?

• A. the legal processing of divorce
• B. second weddings
• C. first marriages
• D. legal separation of first-married couples

Answer: (B)

The main idea being tested is identifying a specific market segment within the wedding industry. Petit Wedding in Seoul focused on second weddings, meaning they positioned their services to couples who were remarrying. This niche differs from planning first-time weddings and from handling divorce or legal separations, because the emphasis is on creating a meaningful remarriage ceremony tailored to the needs of someone who has been married before—often smaller, more intimate, and mindful of blended families and renewed vows. In Seoul, focusing on second weddings would attract clients looking for a personal, celebratory experience rather than the typical first-marriage wedding model.